August, 2010

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Unlock eBay’s Seller Central

Saturday, August 21st, 2010

Diving Into eBay’s Resources

using ebay's seller centralYou might have already observed that marketing on eBay can be pleasurable and profitable.  But after you’ve emptied out your garage and attic, and sold off everything your spouse owns, where can you go to get innovative product ideas?

Most folks don’t understand that eBay itself is truly an outstanding place to find product sourcing ideas.  Besides being a simple selling venue with built-in traffic, it also contains a plethora of useful data about what that traffic wants to purchase.

One of eBay’s best-kept secrets is their Seller Central page.  Very few people, even PowerSellers, are aware of this priceless resource.  Correspondingly, very few people are taking advantage of the tools available there:

The merchandising calendar — this is a terrific place to get sourcing leads because it shows you easily what products eBay will be advertising over the next several months.  It gives you dates and tells you which item categories you need to list your merchandise in for it to be shown on eBay’s homepage.  When a user clicks on that item, your auction will pop right up.

The hot items section — this is mostly a monthly trend-watching report. It tells you what items are moving, producing more bids, and getting higher final prices.  It lets you get a feel for where the demand is.

The hot categories section — this resource takes the best categories and gives you advice on how to sell in those
categories, insider secrets about your buyers, and trending info.  For each category, there’s a section called “In Demand” that tells you not only the top-selling items in that category, but also the best keywords that buyers are using to find these items.  Use those keywords in your listing titles.  If you have any left over, put them in your description. Essentially, eBay tells you what to promote and then tells you how best to list it.

Catering to Your Customers

And remember, “Don’t ever try to sell to the buyer what you think they need to own.”  Users are already telling you what they want to purchase — you just have to pay attention.  These tools reveal to you what consumers are saying they want and how they want to find it.  EBay users are ready to spend money with you — all you need to do is give them what they’re looking for.

Posted in EBay Tips | 1 Response »
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3 Way Calling With Your Up-line Sponsor

Friday, August 13th, 2010

3 Way Calling With Upline SponsorThe purpose of 3-way calling is to effectively sort and identify key people.  It also serves as a training session to teach new representatives, as well as prospects, what to say just by having them listen as the call takes place.

It also demonstrates that the prospect doesn’t have to know anything to get started, but that someone else will do all of the explaining.  This is a crucial part of your duplication!

Both the upline/expert and the representative play a very important role in 3-way calling.

For the call to be successful, both must be aware of their respective responsibilities. They are as follows

Upline/Expert’s Responsibilities:

Be confident, answer any questions, paint a BIG Picture of the opportunity & edify the representative.  It is important for the upline/expert to refrain from overwhelming the prospect with too much information at one time.

Rep’s responsibilities:

To edify the expert to the prospect for credibility & respect, to properly introduce the upline/expert and the prospect & to mute the phone and LISTEN ONLY!!!

Never interrupt the expert on a 3-way call or you completely defeat the purpose of the call!

Using Proper Edification To Build Up The Credibility Of Your Upline/Expert And To Give Your Prospect A Reason Why They Should Listen Confidently.  The upline/expert will in turn edify you to the prospect.

Why?

Well, your prospect may know you and trust you but they may not exactly respect you in the business sense.  They may have trouble shaking that image of you at the last party with a lamp shade on your head!

The upline/expert can say some things about you to raise that respect level to a degree where your prospect sees you in a whole new light and will trust doing business with you.

1.) So who is the expert?

2.) And how do you become an expert?

3.) And where does edification fit in?

4.) When do you need to edify?

The expert can be just about anyone but for the most part it is someone who has been in the business longer than you and has had a measure of success.  It is someone you made the expert through proper edification.

Notice the illustration:

1.) The prospect knows you and trusts you but doesn’t necessarily respect you in business.

2.) When you edify your upline expert properly, you build respect & credibility for the expert which increases the effectiveness of 3-way calling.

3.) New rep learns how to present, prospect learns he doesn’t have to explain the business, expert edifies the rep to raise level of respect from the prospect.

What EXACTLY is Edification & How Do You Do it effectively?

Edification is simply the art of building another person (or expert) up with the intent of gaining them the respect of the prospect.  The expert on the other hand will in turn edify you.  Now we have a relationship of mutual respect.  If you toot your own horn, it’s bragging! Let your upline help to build that bridge of respect for you!

The Formula for Effective Edification of the upline by the Rep:

1) To build Respect for your upline or expert, example: – Very successful, – Reached corporate position, – One of the top producers in the company,

2) To build Confidence in your prospect that they will be supported: – Leading national or international expansion, – Working with me to build a team, – Loves to help people,

3) Now bring them back to earth, so prospects can relate to them: – Is real down-to-earth. – A blast to work with! – Is a real team player.

Example:

1.) Build Respect

I would like you to speak with (upline/expert). He/She has been very successful in (past business).  He/She has also reached one of the top corporate positions in our company.  He/She is a top producer in this area.

2.) Build Confidence

He/She is one of the individuals leading the national/international expansion.

He/She has been very instrumental in helping me develop My Business.  He/She is better qualified to answer some of the questions you may have.

3.) Relate with them

He/She is a family man/woman and what I really like most about (upline/expert) is how much he/she cares about people and what a blast he/she is to work with!

Never exaggerate when edifying!  We can say positive things about anyone no matter how new they are to the business.

Following Is A List Of Proven Steps To Make 3-Way Calling Very Successful

Step #1) Go through the “Approach and Pique Interest” script with your prospect.  If you receive a positive response, continue to Step Two.

Step #2) As outlined in “Pipeline” put your prospect on the 15 min call.

Step #3) Ask where they stand as far as wanting to get started, wanting more information or wanting to forget about it.

Step #4) If they want more information, put them on the overview call.

Step #5) Again, ask where they stand. If they want more information, ask if they have any questions?  When they ask a question say, “Great question! Let me get the perfect person to answer that for you!”

Step #6) Keep in mind that the motivating factor of your new prospect is curiosity.  Do not try to answer their questions, you may only confuse them.  Your goal is to get them on a three-way call.

Remember always call your upline/expert FIRST before you even start your prospecting calls.  Find out who will be available for 3-ways

Step #7) When you flash over to the upline, give them some background information on the new prospect, such as their name, who they are, how you know them, what they do, their likes and dislikes before connecting them through.  This will give the upline/expert enough information to initiate a conversation that will help make the new prospect feel comfortable.

The representative will make the appropriate introductions via a three-way call.

Example:

Hi (upline/expert), this is my friend (prospect’s name).  He/She listened to the conference calls and has a couple of questions.  Then introduce them to one another.

Example:

Hi (prospect’s name).  I have (upline/expert) on the phone, the person I spoke to you about earlier.  (Upline/expert) was at one time a very successful (whatever) and joined our company because (whatever).  He/She has built a very successful business with our company and is helping a ton of people do the same.

(Upline/Expert) is a family man/woman and a lot of fun to work with and has 100% of the information that you’ll need to make an informed decision as to whether or not this business is for you.

Step #8) The upline/expert should speak for no more than five to ten minutes.

During the course of the conversation the upline/expert should do the following:

1) Make the prospect feel comfortable by a compliment, ex.  I’ve heard a lot about you or It’s a pleasure to speak to you. 2) Ask a few questions using the information you have to help make small talk, e.g.  I understand you like sports. I understand you teach. Where do you live?

3) Tell the story of why you’re involved.

4) Identify with the prospect’s interest. (a. Be humble, b. Give credit away, c. Relate)

5) Highlight the opportunity – paint a Big Picture.

6) Answer questions to lock in the prospect and increase their belief in the business.

7) Edify the representative to the prospect.

8) Qualify the prospect for the next step in your “Pipeline” ex. Visit to Website.

Remember, with practice you will master the ART OF EDIFICATION and the use of 3-WAY CALLs! The KEY to your success is to make a habit of using these techniques regularly!

If you do, your business can’t help but EXPLODE! If you don’t…let’s not EVEN go there!

Posted in Network Marketing | 4 Responses »
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Multi-Level Marketing | Unique Prospecting

Wednesday, August 4th, 2010

Multi-Level Marketing Requires Unique Prospecting

Multi-Level Marketing consists of four potential markets in which you must perform unique prospecting to adequately identify potential prospects.  These markets are as follows:

1) Hot Market- family and friends in which you have regular contact

2) Warm Market- distance relatives, co-workers, parents on the little league team, etc.

3) Luke Warm Market- people you come in contact with on a daily or weekly basis

4) Cold Market- total strangers, friend of a friend, people you really don’t know, etc.

Determining each market and where people fall into each one is pretty elementary.   However, understanding the people and how you should approach them is more like CALCULUS.  Each market should be approached with strategic care.  When Prospecting… remember the relationship you formed (or not) with each individual in each market is unique.

So… the two factors that determine your immediate success is the market you chose to develop and the relationship you have with those people.

When people enter the MLM Industry… one of the first hurdles is knowing where to start.  It doesn’t matter how you entered network marketing… whether online or offline, cold or hot market, you need to start the race in the starting blocks.

Now, this is where most network marketers drop the ball…

Being new to Multi-Level Marketing… you cling to your sponsors every word.  This could be good or bad depending on your sponsor’s skill set.

You see… some up-line sponsors will tell you to get your family and friends on a 3-way-call or set-up a 2 on 1 presentation, and they’ll do the rest.  However, family and friends may become agitated or hostile to an outsider without any prior exposure to the business.

Others will tell you to duplicate what they are doing over the internet… easier said than done.  An internet business takes time and money, and the lack of one or both probably drove you to network marketing.

So, where do you spend your time during the learning curve?

You’ll quickly learn that multi-level marketing, online or offline, doesn’t happen over night.  And there are pros and cons to prospecting within each of the 4 markets.  So… Turtle It.  Start where you are comfortable… with an approach not mentioned throughout the market.

We suggest you start with a list — not just any list — a PRACTICE LIST.   In the beginning we focus on our hot market to hone our skills and become familiar with our companies products, services, and compensation plan.

When mistakes are made during this time, people don’t feel as though it’s the end of the world.  They understand there is growth and development on their part, and being rejected by family and friends is not a major concern.

By understanding the purpose of your Hot Market, you detach yourself emotionally from the outcome.  This prepares you for the bigger picture… which is developing your skills and supercharging your mind for the journey that lies ahead.

The art of a Master is knowing what to say and when to say it.  What if you had “The Bruce Lee” of our industry training You?

And who knows… while practicing on your hot market someone may decide to join you in your quest for personal empowerment.   And without using a high tech sales pitch or pushing someone’s hot button, you have a much better running mate.  Because, it was their decision to join and not yours.

Now… why you are sharpening your communication skills on the front-end, with people you are comfortable speaking too.  On the back-end, focus on education and training through a program developed by us called Super-6-Training.

Super-6 is an interactive marketing leadership course designed to inscribe the habits, qualities, and attitude of a leader through focused social interaction, traffic generation, and blogging.

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SEO | Organic Traffic… Broken Down

Monday, August 2nd, 2010

SEO | Organic Traffic Explained In
“Plain English”

Seo-OrganicBefore we dive head first into SEO|Organic traffic, we must discuss the nature of its being.  So… prepare yourself for real talk on search engine optimization, without the hype or pitch of a salesman.

O.K… search engine optimization acquired the term organic from its ability to gain natural rankings in the search engines.  And our definition of organic is to grow without the use of conventional or artificial software, and free from contamination through human deception.

Now… in order to score big in the search engines and avoid being punished, you must play by the rules and follow the guidelines provided by the engines.  The rules are explained very clearly, but in our hi-speed society everything has to be done to the 10th power, which in return, opens the door for opportunity.  And opportunity means money.

So, internet marketers began selling Search Engine Optimization software that boosts your site rankings by increasing the growth factors that affect your site.  In other words, people manufactured software that act as steroids causing your rankings to increase rapidly.

But, faster isn’t always better; so educate yourself and be analytical if you decide to use Organic-Traffic-Getting software.  And remember, super fast rankings will serve you no purpose; if you’re ejected from the game.

Now, for everyone who wants high rankings, but can’t afford PPC and traffic boosting software, there’s still the organic or natural way.  It takes a little time, however it’s very effective.

And… if done properly you’re less likely to be penalized by the search engines, giving your site a good ranking that can be duplicated again and again with other sites in multiple niches.

Here are a few SEO | Organic Do’s and Don’ts:

Don’ts

1) Bombing- don’t setup a website and then setup 50 or 100 other sites linking back to the host site.

2) Duplicate Sites- don’t create two similar sites and/or copy content from another site.

3) Cloaking- don’t setup one site for the engines and another for your customers.

4) Doorway Pages- don’t optimize web-pages for one specific set of keywords then redirect traffic to another site once it’s ranked.

5) Keyword Stuffing- don’t load your meta tags with keywords.

6) Hidden Text- don’t load your page with invisible keywords hidden in the html code or programming.

7) Paid Links- don’t pay companies for links to your site.

8) Link Farming- don’t spam the index of the search engines for links.

Do’s

1) Keywords- find the hottest keywords for your market and plug them in the headline, sub-heads, and body of your copy.

2) Domain Names- use keywords in your domain name.

3) Content- keep your content fresh and up-to-date.

4) Links- link to other sites that are considered reputable and relevant.

5) Images- use keywords in your description of images.

6) Formatting- bold, italicize, underline, etc. key terms and phrases.

7) Frequency- don’t over use keywords.

8) Navigation- be sure to make site easy to navigate for humans and engine spiders.

These are a few valuable tips to help boost your rankings naturally. However, to achieve a truly healthy site, you must continue to fertilize and nurture your site for optimal organic growth.

For detailed instructions on Google’s search engine visit: Google Webmaster Guidelines

Posted in Search Engine Optimization | 2 Responses »
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MLM vs. Affiliate Marketing “Who’s The Champ”

Sunday, August 1st, 2010

MLM vs. Affiliate Marketing… 12 Rounds of Hard Hitting Facts

MLM vs Affiliate Marketing Boxing MatchThe topic of MLM vs. Affiliate marketing deserves top rank recognition, because these are the two heavy weight champions for newcomers starting out in the online world.  So… the next twelve rounds will be hard hitting, toe to toe facts about the champs; and absolutely no hitting below the belt.

This is your opportunity to sit ring side, where you can judge for yourself, and score each body blow and head shot as you see fit.

And when the dust settles, and the MLM vs. Affiliate marketing votes are tallied up; you can decide for yourself which form of business has more teeth, and can truly go the distance.

Ding…ding…ding… it’s on.

MLM (multi-level marketing) is the sale of products or services from a parent company directly to consumers.  The consumer then has the choice to continue purchasing the product from the company or become a sales rep for the company.  When you become an independent representative for the company, you can sell the product or service for a profit and leverage your efforts by building a sales team to help in your marketing efforts.

On the other hand, Affiliate marketing is an internet-based practice in which a business rewards you (the affiliate) for each visitor that purchases a product or service from them through your marketing efforts.

Now let’s weigh the two to see which one hits the hardest.

MLM

  • You’re able to leverage your efforts by building a sales team.
  • Most of the time, you promote one company’s product or service.
  • You receive passive residual income throughout your organization.
  • You’re rewarded bonuses for high sales volume.
  • There is an entry fee, and a recurring bill.
  • The company provides you with a website.
  • You market is not restricted to the internet.
  • You’re responsible for training your sales force.
  • You are able to make money, whether you’re sick or on vacation.
  • Most companies provide training and support.

Affiliate Marketing

  • Hassel free… you work alone.
  • Sometimes, you are able to make money on your sub-affiliates.
  • There’s no residual income; you must continue to make sales.
  • You can only build your business online.
  • You can promote products or services from a wide variety of companies all at once.
  • It’s free to join, and has no recurring bill.
  • You don’t have your own website, but you are given traceable links that redirect to company sale pages.
  • Your links are tracked with cookies, which may or may not have a long life.
  • Cookies may also be lost when other affiliates market to your potential customer.
  • The affiliate company is responsible for customer service and product delivery.

What does all this mean to you?

Well… there is a lot to consider on the bout of MLM vs. Affiliate marketing. We covered some of the high points, but there’s tons of more information you should consider before you pick a definite champion.

As you research the internet, you’ll find that a large majority of business owners online are multi-level marketers or affiliate marketers.

The fact is these are two of the easiest ways for the average individual to get started making money online. Neither requires you to build your own website, nor create your own product.

For one to slam the other is ludicrous. If you look closely at the two business models they complement each other. Affiliate marketing is nothing more than a hybrid of MLM.

The two should not be seen as enemies… but as allies.

“The Street Smart Marketer”

The street smart marketer would combine the models making themselves an affiliate network marketer. This allows you to fuse the strengths of the two models.

Now… when someone doesn’t join your MLM program you still may be able to profit from that individual by offering one of your affiliate products.  This also allows you to make some much needed funds to reinvest in your marketing efforts.

By combining the two approaches, you capitalize on passive residual income giving you the option to vacation or retire and still be compensated for your efforts.

Remember… the smartest thing you could do in this industry is the research.  People tend to be bias when giving reviews because they may have had a bad experience, are currently using one method over the other, or haven’t fully researched their topic.

So… don’t label someone’s opinion as a fact before doing the research and finding out who’s the real champ.

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SBI Review… Site Build It for Webdesign

Sunday, August 1st, 2010

Candid SBI Review By Non-Techie Guy

SBI a.k.a Site Build It was my very first website, so read carefully as I fill you in on how a non-techie guy from Atlanta, GA made his presence on the web.

O.k… if you are anything like me you know in your heart there’s a fortune that awaits you online, if only you could get pass the technical stuff like Web Design, HTML, and FTP.  And these are just some of the mind boggling things that brought on my SBI Review.

In fact… the only thing stopping you and millions of others from enjoying a career on-line is the technical stuff.

But don’t feel BAD… I also fumbled the ball for 5 consecutive months before scoring BIG.

So, don’t beat yourself down before you listen to my Site Build It Review.

For months I researched and reviewed site after site trying to determine which web site builder would be the best fit for the average Joe Blow. I stumbled upon a few good ones but being a network marketer I wanted something simple, easy to navigate, with excellent support, and tutorials that took you by the hand.

I wanted affordability and simplicity without substituting the bells and whistles.

At the time I wasn’t sure this existed. All I knew was the web site builder had to answer this question dangling in my head.

How can John and Jane Doe start an on-line business with very little funds, no technical skills, a high school diploma, and working 5 to 10 hours a week?

Well… to make a long story short one of those on-line marketing courses paid-off Big Time.

SBI was literally thrown in my lap.

Oops… I meant laptop.

Now… keep in mind I’m an Educated Risk-Taker. I spent the next month studying SBI , better known as Site Build It, to see how it measured up to other web site builders.

And pound for pound, round after round, Site Build It went toe to toe with all the heavy hitters.

And here’s some of what YOU GET:

  • an outline of high-potential keywords that can be used to create your site’s content and generate traffic from Search Engines…
  • a Site Sell Service Specialist will recommend, and once approved by you, register your domain name…
  • web hosting and brainstorming for niche development…
  • an auto-responder to use for newsletter and e-course…
  • blogging and syndication tools to communicate with your market…
  • automatic search engine submissions so you don’t have to constantly up date new content with the search engines…
  • web page analysis to increase search engine optimization…
  • tracking analysis to provide information on your visitors…
  • and much more…

So… I’m giving my personal thanks to SBI’s President Ken Envoy for over delivering for the little Guy.

O.K… you don’t have to listen if you don’t want, but do the research and I bet you’ll find your way to Site Build-It or tangled in the wide world of the web.

Either way… you’ll be months behind the pack while your niche is swallowed up by non-techie people who focus on marketing not web design.

Now that’s REAL TALK!

P.S. If you made it this far, do yourself a favor and check out Ken the owner of SBI.


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