Video Marketing

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Video As A Marketing Tool

Wednesday, February 3rd, 2010

Are you using Video as a Marketing Tool?

Video marketing has taken the internet by storm, and not using video as a marketing tool is a huge mistake for any serious online marketer.

The fact is people are naturally lazy, and most visitors to your site want read your post, unless something grabs their attention within 8 seconds.

That means you need a really great headline or something unique that piques their interest rather quickly.

And there’s nothing better than a video to spice up your content and cause visitors to hang around a little longer than usual.

Also, video decreases your bounce rate, which Google absolutely loves, and increases your credibility and trustworthiness in your market.

Furthermore, with sites like You-Tube and Meta-Cafe, adding video to your site is super simple and doesn’t require the use of your own bandwidth.

Also, by hosting the video with free video hosting sites, your server isn’t bogged down with large video files which decrease your website loading time.

O.k… this isn’t a video marketing course (maybe another post), but I did want to emphasize the importance of video as a marketing tool, and why not using video isn’t an option.

Now, check out this video our team put together for Valentine’s Day.  Enjoy!

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