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Unlock eBay’s Seller Central

Saturday, August 21st, 2010

Diving Into eBay’s Resources

using ebay's seller centralYou might have already observed that marketing on eBay can be pleasurable and profitable.  But after you’ve emptied out your garage and attic, and sold off everything your spouse owns, where can you go to get innovative product ideas?

Most folks don’t understand that eBay itself is truly an outstanding place to find product sourcing ideas.  Besides being a simple selling venue with built-in traffic, it also contains a plethora of useful data about what that traffic wants to purchase.

One of eBay’s best-kept secrets is their Seller Central page.  Very few people, even PowerSellers, are aware of this priceless resource.  Correspondingly, very few people are taking advantage of the tools available there:

The merchandising calendar — this is a terrific place to get sourcing leads because it shows you easily what products eBay will be advertising over the next several months.  It gives you dates and tells you which item categories you need to list your merchandise in for it to be shown on eBay’s homepage.  When a user clicks on that item, your auction will pop right up.

The hot items section — this is mostly a monthly trend-watching report. It tells you what items are moving, producing more bids, and getting higher final prices.  It lets you get a feel for where the demand is.

The hot categories section — this resource takes the best categories and gives you advice on how to sell in those
categories, insider secrets about your buyers, and trending info.  For each category, there’s a section called “In Demand” that tells you not only the top-selling items in that category, but also the best keywords that buyers are using to find these items.  Use those keywords in your listing titles.  If you have any left over, put them in your description. Essentially, eBay tells you what to promote and then tells you how best to list it.

Catering to Your Customers

And remember, “Don’t ever try to sell to the buyer what you think they need to own.”  Users are already telling you what they want to purchase — you just have to pay attention.  These tools reveal to you what consumers are saying they want and how they want to find it.  EBay users are ready to spend money with you — all you need to do is give them what they’re looking for.