Being invisible doesn’t mean you should neglect customer service.  So, don’t hide behind a computer and pile up those Benjamin Franklins, if you’re not prepared to deal with people.

You see… having an online business doesn’t exclude you from the principles and standards that were set in stone long before the World Wide Web.

Do understand you have a real business and should treat it that way.

In fact — you are the business.

So, don’t get lazy when the money starts rolling in, and forget about the lifetime value of your customer (also known as your LTV).

In order to remain profitable in any business, you must build a loyal customer base that trust and respect the way you do business.

If this sounds like to much work, outsource the service side of your business to a support team or help desk that deals solely in customer relations.

Or better yet — stick with affiliate marketing, where your job is to drive traffic to your affiliate’s website or squeeze page; you make money when someone purchases from your efforts, while someone else handles the customer.

This may sound like a lazy approach, however making a decent living as an affiliate marketer requires quite a bit of skill and determination, whether you’re novice or pro.

But… if you’re not totally committed to dealing with refunds and bickering customers, then affiliate marketing could be the perfect fit for you.

To wrap things up, don’t neglect customer service if you plan on quitting your day job.  And if the workload is too much for you, then maybe it’s time to hire someone who enjoys interacting with people.

Happy Blogging!