The best things in life are free, and marketing your business online is no exception. With all the hoopla about what it takes to get traffic to your website. People panic and loose sight of the simple things, the basic fundamentals of internet marketing… that work.
With all the free Internet marketing services, one can save huge deposits of cash by simply knowing what to do and how to do it. Instead of shelling out big bucks on the marketing aspect of your product or service, that chunk of money could be put to other important elements of your business such as developing good content, marketing research, or web design.
Now… Don’t get things twisted; you can’t abandon all paid marketing efforts if you plan on dominating your market, so a good mix of pay-per-click, paid press releases, ezine advertising (this isn’t article marketing), offline advertising, and a few free online tactics can bring in a healthy revenue.
Here are a few of the free methods that you could employ to make your products and services be more visible, thus sale-able.
1. Promote your business through free search engine submission and optimization.
Submit your website to various search engines weekly or monthly, depending on how often you add new content. This will let more people know that your website actually exists. You can do this by pinging the search engines every time you add new content. There are a lot of free pinging services online, three good ones are ping.in, pingoat.com, and pingomatic.com
2. Submit your articles to article directories.
Write a 400 to 500 word article — that is keyword rich, has unique relevant content, and solves a problem or answers a hot topic. Then submit the article to an article directory with a link to your website in the resource box. You can submit it for free to ezine articles, which happens to be one of the biggest and best directories online.
3. Acquire free content for your blog.
If you have no time to write good (SEO or search engine optimization) friendly articles, that humans enjoy reading. You can look for free content from article directories and post it to your blog. All you need to do is retain the resource box of those write-ups and like magic, you’ll have great content. But, don’t over use this strategy, remember the search engines love new content.
4. Install web traffic analytics.
Your website host should provide you with some type of stat tracking. This is very important to know where your visitors are coming from, and what they find interesting about your site. If you don’t like your web companies analytical software, then try out Google analytics. Google’s tracking software is free and excellent for small businesses. Be sure to put the tracking code on every page you want to track.
5. Use video to get the word out.
You don’t have to be too techie-geeky to upload a video to youtube or viddler. More than likely, your computer has a video software or a web cam already installed. Don’t be afraid to shoot a 3 to 4 minute video on whatever you are studying or writing about. Also, video builds credibility and trust with your audience.
6. Hang out on Social Networks.
This can be a little time consuming but it’s free and it works. Set-up an account with Twitter, Facebook, or Myspace and start making friends and adding value to your post. Do remember to put a link in your resource box for people interested in learning what you do. And if you don’t like those three social sites, it’s o.k., there are tons of others.
These strategies are very easy to implement and use as long as you don’t try to game the system for your own benefit. Just don’t get robust with your achievements when you finally learn how to use them, and remember to share the knowledge with others who need help.