Developing A Successful Marketing Plan… Your Plan Of Action
One essential key to starting a business is Developing A Successful Marketing Plan. This step is often skipped by many people for many reasons. Maybe it sounds too much like a business plan. Which in return… sounds a lot like work. What ever the case may be… most network marketers never take the time to chart their course to success. And, when their business never leaves port… they blame the Captain, who’s better known as “Their Sponsor”.
So… exactly what is a marketing plan?
It’s a written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or service, a brand, or a product line. Marketing plans cover between one and five years.
It may be part of an overall business plan. A solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, without a sound strategic foundation it is of little use.
Simply put… it’s a set of systematic instructions put in place to help grow your business. That’s It!!!
Once you have the right systems in place… you follow them to the LETTER.
For instance, if you bought a computer for the very first time and wanted internet access… you wouldn’t expect the internet to work without getting access from a local provider. Furthermore, you probably need a set of instructions just to get your computer up and running properly. Then you need another set of instructions for setting up the internet.
Now… for a beginner this seems like a monstrous task. But once done a couple of times, setting up a computer and gaining internet access is like taking candy from a baby. And your plan of action is no different.
Once you have the instructions… take action. That’s It!!!
Now here’s two excellent resources for jump starting your Plan Of Action: