SEO | Organic Traffic Explained In
“Plain English”
Before we dive head first into SEO|Organic traffic, we must discuss the nature of its being. So… prepare yourself for real talk on search engine optimization, without the hype or pitch of a salesman.
O.K… search engine optimization acquired the term organic from its ability to gain natural rankings in the search engines. And our definition of organic is to grow without the use of conventional or artificial software, and free from contamination through human deception.
Now… in order to score big in the search engines and avoid being punished, you must play by the rules and follow the guidelines provided by the engines. The rules are explained very clearly, but in our hi-speed society everything has to be done to the 10th power, which in return, opens the door for opportunity. And opportunity means money.
So, internet marketers began selling Search Engine Optimization software that boosts your site rankings by increasing the growth factors that affect your site. In other words, people manufactured software that act as steroids causing your rankings to increase rapidly.
But, faster isn’t always better; so educate yourself and be analytical if you decide to use Organic-Traffic-Getting software. And remember, super fast rankings will serve you no purpose; if you’re ejected from the game.
Now, for everyone who wants high rankings, but can’t afford PPC and traffic boosting software, there’s still the organic or natural way. It takes a little time, however it’s very effective.
And… if done properly you’re less likely to be penalized by the search engines, giving your site a good ranking that can be duplicated again and again with other sites in multiple niches.
Here are a few SEO | Organic Do’s and Don’ts:
Don’ts
1) Bombing- don’t setup a website and then setup 50 or 100 other sites linking back to the host site.
2) Duplicate Sites- don’t create two similar sites and/or copy content from another site.
3) Cloaking- don’t setup one site for the engines and another for your customers.
4) Doorway Pages- don’t optimize web-pages for one specific set of keywords then redirect traffic to another site once it’s ranked.
5) Keyword Stuffing- don’t load your meta tags with keywords.
6) Hidden Text- don’t load your page with invisible keywords hidden in the html code or programming.
7) Paid Links- don’t pay companies for links to your site.
Link Farming- don’t spam the index of the search engines for links.
Do’s
1) Keywords- find the hottest keywords for your market and plug them in the headline, sub-heads, and body of your copy.
2) Domain Names- use keywords in your domain name.
3) Content- keep your content fresh and up-to-date.
4) Links- link to other sites that are considered reputable and relevant.
5) Images- use keywords in your description of images.
6) Formatting- bold, italicize, underline, etc. key terms and phrases.
7) Frequency- don’t over use keywords.
Navigation- be sure to make site easy to navigate for humans and engine spiders.
These are a few valuable tips to help boost your rankings naturally. However, to achieve a truly healthy site, you must continue to fertilize and nurture your site for optimal organic growth.
For detailed instructions on Google’s search engine visit: Google Webmaster Guidelines
